It might be for a range of reasons – historical, comtemporary or aesthetic.

Halifax fits all three categories perfectly.

It has a past worthy of exploration. The town centre is full of interesting architecture, the Brontes were born close by and Hebden Bridge has become a nationally renowned cultural centre.

It also has a good selection of shops, a tremendous theatre attracting top acts and a vibrant market.

And within striking distance are beautiful walks taking visitors high into the rugged Pennine moorland.

What the town has not got is enough accommodation.

That is not a criticism of the existing hotels. But when executives visit large companies like the Halifax, they end up staying in hotels in surrounding towns and cities. So something is clearly wrong.

News then that plans are afoot to convert one of the town's most impressive buildings into a 103-room hotel can only be met with optimism.

The former Theatre Royal at Ward's End is past its best having begun life in 1905 with a 2,000 seat auditorium. Since then it has been a cinema, a bingo hall and various nightclubs.

An agent acting for its owner is now seeking planning permission for what would be the biggest hotel in the town together with a gymnasium, restaurant and meeting rooms.

Equally important. Those plans will keep intact the building's ornate theatre facade.

The news has been embraced by Town Centre manager Beth Ward who says it is imperative to increase the tourism potential in Calderdale.

The town has proved it can attract people. The big trick is to get them to stay a while and part with their money.

A modern hotel – and perhaps a second in the planned Broad Street development – would go a long way towards fulfilling that.