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Women's World: School prom brings a touch of glamour



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Published Date: 02 April 2008
NOT everything that comes out of the United States is welcomed in Britain with open arms.
But I think I speak for most parents when I say their glitzy high-school proms are.
Proms are a huge deal in the US with youngsters spending loads of money on hiring outfits and limousines and being featured in magazines and newspapers.
In the last few years they have really taken off over here with most schools holding a formal dance to mark the end of the academic year. Many believe they have taken off where weddings left off. "Proms and graduation balls are like wedding days for today's youngsters. They are, without a doubt, one of the most important occasions in their lives and experts believe they are going to get bigger and bigger," says beauty therapist Loretta Bevilacqua who owns Just Beauty in Park Street, Brighouse.
Loretta recently attended a prom fair in Huddersfield, which she says was very well attended and rivalled any wedding fair she has been to.
It even had a fashion show. And she says it isn't just parents and youngsters who look forward to them.
"They are good news for all sorts of different businesses and definitely help the wheels of commerce turn. So they are worth celebrating for lots of different reasons."
Prom is short for promenade and the name derives from the late 19th-century practice of a promenade ball. Parents often welcome it because it's the one time they see their off-spring out of jeans and trainers and looking the part.
Boys usually dress in black tie (a dinner jacket and bow tie) though any sort of formal gear can be worn. Girls traditionally don formal gowns and dresses and go to town on their hair and make-up.
In the US, a girl's dress would at one-time have been adorned with a corsage given to them by their date. But over the years it has become acceptable to go in groups without a date, which is what happens over here.
While many see a prom as the party of their lives and a night to celebrate with their friends, there are deeper issues involved. Some see it as an end to high school and the beginning of adulthood. Other see it as a night of romance, elegance and timelessness, where they get the chance to live out their own Cinderella story. For the majority it's a night never to be forgotten and one in which parents don't play a part.
According to Loretta both sexes make a huge effort with their appearance and like to have a lasting memory of their evening which is why she has come up with a prom package.
She is offering a variety of "prom preps" to help girls (some boys do go for the spray tan) look their best.
Youngsters get to choose from a spray tan, make-up, manicure, pedicure, file and polish, lash tint, brow reshape and hand polish or a full set of artificial nails.
"Most proms take place at the end of April and in May and June but there has already been a lot of interest in the package. Last year the most popular treatments were acrylic nails, spray tans and make-up and these look like being the winners again this time. School kids don't have much money and the package offers big savings so I'm not surprised it's proving popular," says Loretta.

Make sure we know about your prom by calling our newsdesk on 01422 260208

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  • Last Updated: 02 April 2008 8:45 AM
  • Source: n/a
  • Location: Halifax
 
 

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