The club's money man has thrown open the doors at the Galpharm for this weekend's clash with the Dragons, promising "the most important announcement in the club's history" at half time.
The timing - a home game against a team with no travelling support in front of the Sky cameras - is surely no coincidence, and at the very least the Giants will have avoided acres of empty seats being screened on national TV.
Of course, the last time a club promised such a momentous piece of news, it turned out that Featherstone were launching a new club lottery. Yawn.
Surely Davy isn't daft enough to open himself to a lifetime of ridicule by pulling a similar stunt.
And bearing in mind the Giants already have a new coach in Nathan Brown, speculation is already rife that Huddersfield are announcing a new recruit, with everyone from Darren Lockyer - whose coach and mentor Wayne Bennett played for the club back in the '70s - to Iestyn Harris being mentioned.
Lockyer, out of contract at Brisbane in 2010, would certainly be a coup, even at his age.
Harris, with all due respect to the ageing maestro, would be less so.
If it's not a player, that leaves new sponsors or worse still the dreaded season ticket promotion, something Davy has already experienced spectacular success with wearing his Huddersfield Town hat. Double yawn.
I can hardly wait.

• AMID all the hoo haa about Sonny Bill Williams' code switch, the coach

who the Kiwi superstar blames for his departure from the Bulldogs has been cooking up his own cross code move.
Steve Folkes, the man who guided Canterbury to a Premiership title in 2005, isn't thinking about going to rugby union though.
Instead, Folkes is looking at a move into cricket.
Folkes has apparently been tapped up by the Indian Cricket League, who want him as a 'fitness co-ordinator'.
The Australian is said to be "considering" the move, presumably because after missing out on the Huddersfield coaching job to Nathan Brown, seeing James Lowes and Richard Agar clinch the permanent vacancies at Warrington and Hull, and with coaching roles Down Under like hens teeth, he doesn't have too many options.

• DO you remember all those arguments people were putting up in favour of

licencing?
Messrs Hemmings and Stephenson have trotted out their line about it giving clubs the chance to put young, English players in their sides without fear of relegation ad nauseum.
So, a month into the brave new era, let's assess the situation.
Cas have signed Dean Widders, a 28 year old Australian, Bradford have snapped up the oldest pro in the world in Manly's Steve Menzies and Salford have snared Kiwi Jeremy Smith and opted to send their medical department into overtime by topping up Paul Sculthorpe's pension fund.
Young and English? I think not.