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Tuesday, 13th May 2008

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Ignore the flannel, enjoy the action



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NIGEL Wood and Don King don't have much in common.
Both may be larger than life characters, although one is American while other resides in the Bradford suburbs.
One is an affable prop-turned-accountant-turned-administrator, the other is a boxing impresario with questionable ethics and an even more questionable hairstyle.
But while Wood is unlikely to ever be in a position to mimic King's electric-current mop, I get the feeling he might be taking the odd leaf out of Don's pantomime style promotion manual.
I had my suspicions when New Zealand came out ranting about Adrian Morley's exoneration by the video review panel after the centenary game at Warrington.
In the end though, I told myself I was being far too cynical.
And, as I suggested last week, the Kiwis looked to have genuine reason for being a little miffed on that occasion.
The sight of a half empty Galpharm Stadium on Saturday night though, for what turned out to be a pretty fair game between Great Britain and the tourists, got my brain ticking over again.
And when Halifax's former head honcho came out with all guns blazing on Sunday, bemoaning the Kiwis' apparent reliance on a bevy of water carriers - the international legacy of that legendary drinks dispenser Gary Mercer, I like to think - I began to feel like I was watching a Punch and Judy show.
With English supporters spoiled by a procession of tours and tournaments over the last few years, international rugby league is no longer the easy sell it was a decade ago, when cavernous arenas like Wembley, Old Trafford and Elland Road were the sport's preferred Test match venues rather than the relatively pokey confines of Huddersfield, Hull and Wigan.
They say familiarity breeds contempt, and in this case they may very well be right.
The distinctly flat atmosphere at Huddersfield certainly suggested an audience who were stuffed to the gills on a diet of Kiwis and Kangaroos.
But rugby league supporters aren't daft.
And, while I admire the sentiments behind it, the 'roll up, roll up' approach isn't going to get them flooding through the gate.
Great football and tackles like the one produced by Bradford teenager Sam Burgess on Fuifui Moimoi last Saturday are what sell tickets, not cheap marketing tricks.
So if Saturday's second Test at the KC Stadium is close to a sell out, it will be down to what happened on the field last weekend rather than any spin perpetrated by Red Hall.

The full article contains 424 words and appears in n/a newspaper.
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  • Last Updated: 01 November 2007 8:42 AM
  • Source: n/a
  • Location: Halifax
 
 

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