Unibond League outfit FC United have come up with a novel way of ensuring they do not lose fans during the current recession - by getting them to name their own season ticket price.
The club, launched in 2005 as a protest at Malcolm Glazer's takeover of Manchester United, missed out on the play-offs to reach Conference North this season, the first time they have not been promoted.
Yet they still remain committed to the prin
ciple of a supporters' trust, the basis on which they were founded and, taking the idea of Radiohead, who got fans to name their own price to download their music off the internet, the club have come up with a novel scheme of their own, named 'Your season ticket, your choice'.
And, while some people might look upon the latest move as slightly bizarre, particularly as the cash still needs to be found for the present ground-sharing agreement with Bury, FC United officials are confident fans with extra cash will make up the shortfall.
FC United board member Jules Spencer said: "We hope the 'Your season ticket, your choice' campaign will do two things. First, it will offer a lower season ticket price for those who cannot afford last year's price.
"Secondly, it means those supporters who can afford a bit more can choose to donate as much as they wish."
