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Rocketing costs and competition force petrol station owner to stop trading



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Published Date:
27 March 2008
A PETROL station owner says he has stopped trading because of rocketing fuel prices and supermarket competition.
Colin Morris of the Victoria Filling Station says he ended up paying more for its fuel than a supermarket was selling it for.

Mr Morris told the Courier he was in an impossible situation as an independent trader at Victoria Road, Elland.

Recently he was buying diesel at £1.14 a litre and Tesco in Brighouse was selling it at £1.08 a litre.

Because he sold relatively small amounts Mr Morris did not have the buying power of supermarkets and large petrol chains. And as prices rocketed, customers became more choosy and used Victoria Filling to buy a few litres and fill-up elsewhere with many choosing supermarkets.

Last month Crowtrees petrol station, Huddersfield Road, Brighouse, stopped selling fuel.

Mr Morris took over his business five years ago when it had been selling 25,000 litres a week.

Around the same time Tesco opened in Brighouse and sales plunged to 15,000 litres. Last summer they were at 13,000 litres and had fallen further to around 8,000 litres.

Mr Morris bought fuel from WCF Fuels (Eastern) and added 6p a litre at the forecourt. But after taking off credit card payments and VAT the profit margin was reduced to just over 3p a litre before overheads.

"You have to sell a lot of fuel just to pay wages and because of supermarkets independent traders don't have much chance," he said. "The less you sell the more it costs.

"Everybody wants cheaper petrol and you can't argue with people wanting to pay 5p less a litre."

Mr Morris will continue in business with his MoT garage, car sales and will be introducing a car wash. He was selling unleaded at £1.12 litre and diesel at £1.20.

Kiosk manager Hazel Kelsey is one of four staff being made redundant.

"Customers were commenting about the price," she said.

Tesco was this week selling unleaded at 104.9p a litre and diesel at 111.9p and drivers can always expect long queues when filling up.

Three years ago unleaded petrol cost under 90p a litre.

A Tesco spokesman said the company didn't have a national pricing policy and aimed to be competitive in local markets.

"There are very few independent retailers nowadays and I can't comment on what he was buying his fuel at. That is his business," he said.

WCF was unavailable for comment.

The full article contains 424 words and appears in n/a newspaper.
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  • Last Updated: 28 March 2008 8:20 AM
  • Source: n/a
  • Location: Halifax
 
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1

the g-stringed avenger,

Hanging out 28/03/2008 08:15:52
Well I mean,

This looks quite expensive to me. How much is a Courier these days?

Tesco was this week selling unleaded at £104.9 a litre and diesel at £111.9 and drivers can always expect long queues when filling up.
2

Marksp,

28/03/2008 08:16:58
put supermarket fuel in at your peril
3

HoSprky,

Elland 28/03/2008 08:22:14
This guy was selling petrol at ridiculous prices!
Last time I drove past he had petrol at 114.9!! No wonder he's gone bust!
4

schizo,

28/03/2008 08:26:46
Once the independants are gone the likes of Tesco will be able to charge whatever they like. Scary.....
5

,

28/03/2008 09:17:14
Comment Reported Unsuitable By User
6

the g-stringed avenger,

28/03/2008 09:24:32
We have a correction, the prise has plummeted!
7

Peter Avinou,

Elland 28/03/2008 09:26:58
HXDave,
And the Co-op will be the next they're struggling. schizo is bang on, when all the small units have gone we will be in bother they'll gang up and clobber us.
8

thisnthat,

28/03/2008 09:27:25
This garage has always been expensive compared to ANY garage including other independant traders.
and his shop was crap
9

Peter Avinou,

Elland 28/03/2008 10:08:18
thisnthat,
Can't comment, I don't think I've ever been there.
10

Chigley,

On my soapbox (apparently?) 28/03/2008 10:12:28
I agree with other posters - this chap has always been top dollar prices for his fuel. I support independants where I can, but there is a limit.
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