Elland-based safety barrier manufacturer A-Safe has opened its 10th overseas subsidiary in Sydney.
Mark Collins, who previously worked as an A-SAFE re-seller in Australia, will become the new Australian director.
He has already worked on large-scale installations for A-SAFE in Australia with Mars Petcare, Dulux and Kimberly-Clark, among other companies, and he was the first person worldwide to work with and introduce A-SAFE to global companies Caterpillar and Chep Pallets.
Mark said: “The hands-on experience I’d already had working with A-SAFE products for other blue chip companies put me in a strong position.
“I love working with A-SAFE products – they provide genuine, long-lasting safety solutions for health and safety-focused companies, and I’ve already had great success with the products as a re-seller.”
Mark believes there is huge scope for A-SAFE success in Australia – despite the obvious challenges with distance and timings.
“Food, pharmaceutical and the warehousing/logistics markets are probably the big three safety-focused industries in Australia. Certainly, there is already large demand for world-class safety products. Of course, there will be timing issues because my working day will start when it’s evening in the UK – but that’s nothing we can’t overcome.
“We’ve already started employing people and the containers with vast amounts of stock product are coming in.
“Stock is so important to me because I’m on the other side of the world. Shipping times are long, so I need to keep up to date with stock so that lead times are kept as small as possible.
“I’m looking forward to it – but I’m especially looking forward to when everything is in place and we’re ready to really start selling.”
The new Australian subsidiary joins other A-SAFE offices in the UK, Germany, France, Italy, Scandinavia, Netherlands, Belgium, Spain and USA.