The Tour de France could inspire a surge of interest in cycling across Calderdale, according to bike shop owners in the area.
The event is expected to generate millions for the local economy by bringing in 160,000 extra visitors.
However, cycling shop owners in Halifax are predicting the pedal power of the world famous race will encourage more people to take to two wheels.
Mark Rushby, owner of Pedalsport, said: “Calderdale doesn’t know what’s going to hit it. People in this area will realise closer to the event just how big it is.
“It’ll certainly bring cycling to the forefront of people’s minds and people who don’t ride bikes now might be encouraged to take it up as a result.”
John Ainscough, co-owner of Blazing Saddles, said: “We’re coming into the Spring now so we’re seeing more customers looking at road bikes. But I can see more people wanting to visit and cycle the area because of the Tour de France.”
Chris Vokes, owner of VS Cycles, said: “People are talking about it already which is good for the cycling fraternity, and it’s such a fantastic thing to happen here.”