Advice to businesses on trading overseas

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A local businessman offered advice on trading overseas at the at the eighth We are International Export Network event held in Leeds last month.

An audience of novice exporters heard the speakers describe the difficulties they had overcome as exporters at the two-hour event on June 25.

Export adviser, Paul Walters, managing director of Halifax-based Lime Tree Europe Ltd, said: “Consider the logistics of getting yourself to overseas sales trips and to meetings and make your own arrangements. Think about who you are meeting and what they expect from you and do enough research to write down addresses in the local language and show them to taxi drivers as very often there are no street names and they will not understand your accent.

“You do not have to learn an entire language. Phrases such as ‘hello’ and ‘how are you’ help in making the right impression.”