Big giveaway draws crowds to Aldi

A queue started forming around three hours before Elland’s new Aldi store opened its doors as the first 100 customers were given golden envelopes with prizes including 40in TVs, MP3 players and £50 shopping vouchers.

The purpose-built store on South Lane, off Huddersfield Road, has created 25 jobs and is one of several new Aldi stores opening in West Yorkshire this year. Aldi was awarded a Which? Award for Best Supermarket 2013.

Customers queue for the opening of the new Aldi, Elland.

Customers queue for the opening of the new Aldi, Elland.