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Child-tracking device gives parents holiday peace of mind
AN enterprising duo are to rent out child tracking devices and satellite navigation systems to holidaymakers at an airport.
Friends David Molloy and Tony Waite, both born and raised in Halifax, have set up Stressless Journeys Ltd.
It began life as an internet business and now the pair are set to take the impressed airport industry by storm.
They open their new shop at Liverpool John Lennon Airport within two months.
"We don't know anyone else in the UK who has got this," said Tony.
The tracking device, imported from Malaysia, is fitted around the child's wrist and parents then set how far the child can roam before the alarm goes off.
It also directs the adult to where the child is.
David said: "This brings piece of mind. It sets a virtual boundary for your kids.
"You are immediately alerted – when it starts bleeping they need to come back.
"We're aiming at the travel market so the natural step was to go to an airport."
He said the case of missing toddler Madeleine McCann had increased parents' fears about their children's safety while abroad and this was the ideal solution.
Smaller tags, useful for luggage and pets, are also supplied, as well as satellite navigation systems, Sony PSP and Nintendo DS gadgets.
David said: "In the current economic climate people don't have the money to buy. There is a massive market for this in the airport.
"Electric shops don't want to rent these items out so no one else has done this.
"We think there's a huge unique selling point, not just for travellers."
Tony used to rent out a satellite navigation system to people renting his villa in Florida and the popularity of the service formed the basis of Tony and David's new business.
"We want to be different from conventional electrical shops," said Tony. "We want to supply the newest products.
"The feedback from airports has been fantastic. We have done a lot of research and have not found anything like this anywhere in the world."
The evolving business will also supply the newest gadgets before they hit the wider market, picked up fresh from the annual innovation convention in Las Vegas.
David said: "We want to go to airports across the country and abroad. We expect to be in eight airports within the next 12 months.
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Thursday 09 February 2012
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