Cupcake queen says: I’m eager to learn

Business Accelerators Competition winner Helen Moles at her cake shop and cafe, Lippylicious, Victoria Road, Elland
Business Accelerators Competition winner Helen Moles at her cake shop and cafe, Lippylicious, Victoria Road, Elland
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An Elland businesswoman hopes to take her enterprise to the next level with help of some of Calderdale’s top business experts.

Lippylicious founder Helen Moles was one of three businesses to win the Local Business Accelerators competition in the Courier.

As well as free advertising in our paper, Helen has won mentoring from Calderdale business maestros Roger Harvey, Barbara Harbinson and Steven Leigh.

Helen said she was looking forward to meeting the panel, who judged the Calderdale entries for the competition.

“If they could tell me I was going in the right direction I would be happy,” she said.

“And if they see areas I can improve I want to hear. They’re experienced and are running successful businesses, so any hints are going to be beneficial.”

Helen began selling cupcakes from home in 2009 after being made redundant as a purchasing manager for a chemical company.

She soon outgrew her kitchen, which she shared with her husband and two children, Olivia and Poppy, and began the hunt for premises.

After a successful meeting with the bank, Helen opened Lippylicious – the name a combination of her daughters’ names and the word delicious – in Victoria Road, Elland, in 2010.

The business has expanded quickly since and, as well as her cupcakes, Helen now sells sandwiches, salads, jacket potatoes, a range of freshly baked treats and tea and coffee.

“If I had advice for people wanting to set up their own business it would be to shop around,” said Helen. “I saved half my start-up costs by shopping around for the best deal rather than just going to the recognised outlets.

“Also, don’t expect to make any money straight away. It takes time to get the business established.”

“I’m a big supporter of shopping locally and getting people into the town. I don’t want to be successful and have every other business around me close,”

As for the future, Helen hoped to take the Lippylicious brand as far as possible.

“I would love to see a Lippylicious in every town in Calderdale.”