Entrepreneur Jacob, 19, sets up camp to showcase his big idea

Jacob Hill with his company, Shaped Outdoors Ltd's product The Lazy Camper kit with two-man-tent and accessories, outside Huddersfield University student union.
Jacob Hill with his company, Shaped Outdoors Ltd's product The Lazy Camper kit with two-man-tent and accessories, outside Huddersfield University student union.
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A student is camping outside his university for a week to show off his new business idea.

Former Brighouse High School student Jacob Hill, 19, has developed the Lazy Camper – an all-in-one tent he says will take the hassle out of camping.

Jacob, who lives in Southowram, has invested £30,000 in his business, Shaped Outdoors, after spotting a gap in the market.

He said: “I went to Leeds Festival in a cheap tent I bought from a supermarket and I woke up on the first morning under water.”

Jacob – in the first year of his business development degree at Huddersfield University – went on: “When you are planning a festival visit you tend just to think just about the price of the ticket and buy a poor-quality tent, but I think this is a solution to that.”

The set includes a sleeping bag, camping stool, mess tin, cutlery, water carrier, stove, heavy-duty poncho and toilet seat covers.

Jacob, who is a Virgin Media Pioneer and appeared on a television advert performing a magic trick during the last series of Britain’s Got Talent, is selling the kit for £59.99, or £99.99 for a double.

He feels it represents good value for money and is spending this week sleeping outside the Student Union at Huddersfield to prove it.

“I have made sure that the tents are made up of good quality equipment and they have been recommended by the South Yorkshire Scouts, which I think is a great endorsement,” he said.

“I’m camping outside university for a week to show how easy the equipment is to use and that it really is good quality,” he said.

After they’ve been used, the tents can either be packed back into the bag they came in and used again, or handed over at a collection point in return for a voucher giving a discount for the next purchase.

The booming festival scene and the Olympics are the main events Jacob is targeting this year and he is aiming to market the Lazy Camper in person at as many as possible to secure a return on his sizeable investment.

He said: “I managed to raise the £30,000 through my own savings and investments from family and business partners.

“Sometimes in business you’ve got to go for it. I’ve been doing business since I was in school and it’s something I love,” he said.