Equestrian firm links-up with British Showjumping

Lorraine Meadowcroft of Equestrian Clearance.com
Lorraine Meadowcroft of Equestrian Clearance.com
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Former junior showjumper Lorraine Meadowcroft turned her sporting passion into a thriving business which is now the largest online equestrian retailer in the UK.

And, EquestrianClearance.com, a recent winner of the global Equestrian Social Media Awards, has now the exclusive license to develop the British Showjumping core clothing range.

The Sowerby Bridge businesswoman started Equestrian Clearance Warehouse in 1982 and it expanded and ran three day public sales at showpiece venues such as Aintree Racecourse.

Then in 2000 Lorraine joined the online revolution and moved her business solely online. Today it handles 3,000 orders a week and turns over £6.5 million.

The experience gained by the 25-strong staff working from a warehouse and offices at Watson Mill Lane has led to the deal with British Showjumping which organises UK competitions.

“We worked with British Showjumping for more than 12 months to secure this joint venture with designers and researchers,” said Lorraine.

“The clothing collection was launched in July this year and will be followed shortly by the exciting horse wear collection.

“Designs are bright and bold and capture the essence of British Showjumping in a year when everyone is backing Britain and the Olympics led to a Team Gold Medal in the showjumping.”

The clothing collection includes jackes, gilets, polo shirts, hoodies, socks and baseball caps. The horse wear collection will include rugs, saddlecloths, bandages, travel boots and headcollars.

“The range has been designed in-house and we then sourced the collection from various global manufacturers,” said Lorraine.

A huge £500,000 investment is imminent to upgrade the website and keep the company powering forward.

Around 80,000 lines are offered and orders arrive from the UK and around the globe.

There are also more than 130,000 subscribers to the company’s newsletters.

Lorraine’s daughter Katie Farmer handles the marketing and she said the company’s strength was that it offered everything from the one place and its prices kept customers happy.

Building the business had been hard work but very rewarding, said Lorraine.

“I have always been determined and do not accept failure. It has been difficult but I have stuck with it,” she said.

“To see the company continuing to progress and move forward while many are standing still or losing ground is a real achievement that the team is very proud of.

“Much of our success is down to team work, trying to be ahead of the game, buying into people with skills that help you achieve your goals and making sure your finger is never of the pulse.”