A recent survey revealed that over 80% of small businesses now have some form of presence on Social Media but over-stretching yourself can yield worse results than not being visible at all. Take heart if you feel a little lost, only 12% of the 2,000 companies thought they were using social media effectively.
So with not enough hours in the day how do you choose which social networks to devote time to in order to reach your goals.
Pick any 2
Pick the 2 networks that you feel have most affinity to but most crucially where your (existing & potential) customers are. Once you’ve mastered the first two then you can start being active on additional platforms
Protect your business for the future
Even though you may not be active on more than 2, register your business names on all social media networks…before someone else does. Facebook, Twitter, YouTube, Instagram, Pinterest & Linkedin all allow you to reserve your name for free, ready to update when you are. On social networks you don’t plan to use be sure to take a few minutes to direct people to your site or other active social media sites.
Here’s a very quick overview of Social Media Channels for business
Facebook: Still the largest and very cost effective for advertising to potential customers.
Twitter: Great for Customer service and for offering deals & coupons
LinkedIn: Excellent for people in professional services, the leading Business to Business Network. Not as active as some networks, with only 13% of users accessing it on a daily basis
Pinterest: 84% Female audience. US retailer Sephora claims “Pinners” generate 15 x more revenue than Facebook for them.
Instagram: Image-friendly business like restaurants & fashion retailers excel here.
Snapchat: Great for reaching the teen markets
Google+: 67% male
Do you have a burning question about Social Media? Email Info@snowflakemedia.co.uk, contact me on Twitter or Facebook or comment below and I’ll try and answer in future columns.
Have a great weekend!
Lee Kenny is Managing Director at Halifax-based Snowflake Media