Faith PR promotes Lazy Camper across leisure markets

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A rapidly expanding Huddersfield business has appointed Brighouse based Faith PR to develop its communications strategy.

Jacob Hill’s complete festival kits company The Lazy Camper was launched in November 2011 and in recent weeks has secured £180k worth of investment.

It has also taken on a team of six people and landed a contract to be a main sponsor of one of the UK’s leading music events.

Faith PR was founded by Stefanie Hopkins in 2007 and will now work with The Lazy Camper team to develop the brand and produce and implement a strategy to develop recognition of the company as a growing force across the UK’s leisure market.

Stefanie Hopkins said: “Faith PR has strong credentials through extensive experience of working with the business to consumer market and I am excited that we are going to be working with Jacob so more people know about what The Lazy Camper can offer.”

The Lazy Camper provides a convenient camping solution in one bag and also partners UK festivals enabling customers to pre-pay for kits and collect them on arrival.

Other clients of Faith PR include Yummy Yorkshire Ice Cream Company, Fantastic Media, Catherine Green Textile Artist, The Personnel Partnership, and La Cachette Restaurant & Bar.