Fashion retailer Peacocks shuts shops in Halifax and Brighouse

A Peacocks store

A Peacocks store

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TWENTY shop staff in Calderdale have lost their jobs following the sale of fashion retailer Peacocks.

Stores in Woolshops, Halifax, and King Street, Brighouse, are included in 224 closures announced by administrators KPMG.

The business has been bought by Edinburgh Woollen Mill but it is only retaining 388 stores, 57 concessions three distribution centres and the head office in Wales.

The deal protects 6,000 jobs.

“Unfortunately, the stores not included in the sale have ceased trading with immediate effect resulting in 3,100 redundancies,” said KPMG.

“Like many other retailers, Peacocks suffered from a decline in consumer spending due to the tough economic conditions.

“This, combined with a surplus of stores and unsustainable capital structure, led to the business becoming financially unviable.

“But, the chain’s strong brand presence and loyal customer following meant that Peacocks attracted a great deal of interest.”

Eleven jobs in Halifax have been lost and nine in Brighouse.

Peacocks went into administration last month having failed to restructure part of its £750 million debt.

The fallout from the crisis also affected women’s only retailer Bonmarche which was part of the Peacocks Group.

Shops at Cheapside, Halifax, and King Street, Brighouse, were among 160 stores axed after the Bonmarche sale to an affiliate of Sun European Partners.