Shrewdd Marketing has secured an international contract with Chicopee, one of the world’s leading brands of specialty cleaning wipes.
The Halifax based agency has been tasked with developing an integrated media relations campaign that will seek European wide coverage to support Chicopee’s geographic expansion.
As part of the contract Shrewdd will also be working on promoting the world’s most renowned cleaning wipe, the J Cloth®, which is part of the Chicopee range of products.
James Taylor, Chicopee’s director of product marketing said, “We wanted to appoint an agency with strong strategic business acumen, experience of developing international campaigns and one that could offer us a ‘personal touch’. We felt
Shrewdd met all these criteria.”
Alf Lombardi, managing director at Shrewdd, said, “We are very proud to have been appointed by such a world famous international brand. We are very much looking forward to developing the campaign and a long-term relationship with the team at Chicopee.”