Halifax Poundland cutting its prices...by 3p

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Halifax’s Poundland store could be slashing its prices to 97p.

The bargain hunter’s heaven has dropped prices in four shops so far across the country, and the move could now be coming to Calderdale.

File photo dated 11/01/09 of a general view of a Poundland store in Brixton, London, as the Discount stores firm is to recruit 2,000 temporary staff to work in the run-up to Christmas, it was announced today. PRESS ASSOCIATION Photo. Issue date: Tuesday November 15, 2011. See PA story INDUSTRY Poundland. Photo credit should read: Dominic Lipinski/PA Wire

File photo dated 11/01/09 of a general view of a Poundland store in Brixton, London, as the Discount stores firm is to recruit 2,000 temporary staff to work in the run-up to Christmas, it was announced today. PRESS ASSOCIATION Photo. Issue date: Tuesday November 15, 2011. See PA story INDUSTRY Poundland. Photo credit should read: Dominic Lipinski/PA Wire

Jim McCarthy, CEO at Poundland said: “Poundland always aims to offer great quality products for amazing value to all its customers. Like all retailers we test competitor response options all the time and this is just one of a number of tactical options. This price point is currently being applied in just four stores.”

We spoke to these Poundland customers at lunch time to see what they think.