THE successful Inspiring Calderdale Tourism Conference coincided with Halifax gaining its first four star hotel.
More than 70 delegates attended at Halifax Minster to discuss what was special about the district.
And, chief executive of Welcome to Yorkshire, Gary Verity, said Calderdale had some of the best cycling terrain in the country which would be an important asset in the “Back le Bid” campaign to get the Tour de France to Yorkshire in 2016.
Tourism expert Susan Brigg, said attention should be given to celebrate Calderdale’s strengths and work harder to get visitors staying longer and returning for a second visit.
TV presenter Christa Ackroyd also talked about the challenges of running her bed and breakfast business at Ogden.
Delegates took part in business workshops before heading for a tour of the Eureka museum.
Calderdale principal tourism officer Katie Kinsella said the event went extremely well.
“Calderdale as a tourism destination is worth £250 million annually and we want to continue working closely with our businesses that make up our visitor economy to make sure we can grow this.
“There will be business liaison events throughout the coming year to build upon the conference and develop our relationship with our visitor economy businesses.”
Meanwhile, one business celebrating a boost is the Holdsworth House Hotel and Restaurant, Holmfield.
The former three star 39-bedroomed property was awarded the coveted AA rating confirming its position in the luxury Yorkshire hotel market.
General manager Shane Williams, said: “We’re absolutely thrilled.
“The core team of thirty-plus team had already won the top AA merit score of any 3 star hotel in West Yorkshire.
“We‘re doing all we can to attract business from outside of Yorkshire.”