Local growth scheme is given funding boost

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A project which is aiming to create increased growth and extra jobs in Calderdale has been given a funding boost.

Cleckheaton-based ABL Business has won an EU-funded contract to deliver marketing improvement packages to small-to-medium sized businesses across the Calderdale area.

The project is part-funded by the European Regional Development fund.

The scheme aims to encourage a knowledge exchange between universities and clusters of Calderdale businesses.

At least seven small-to-medium businesses are being selected by Leeds University and the Business Growth Calderdale team.

They will take part in an intensive programme of activities with ABL Business over the course of the next few weeks, up to the end of June.

ABL Business will mentor the businesses on a one-to-one basis to ensure they develop a clear marketing strategy, enabling them to increase their sales, grow their businesses and create more jobs.

Support will include the development of a 12-month promotional calendar of marketing activities and of a robust marketing management system.

This will cover e-marketing, social media, content development and case study creation.

Businesses selected for support from the project are being drawn from a number of specific sectors.

These include creative and digital, advanced engineering and metal, environmental technologies, healthcare technologies and professional and financial services.

On awarding the contract, the university said they had selected ABL Business because of their proven experience of working directly with small-to-medium sized businesses and because the company had demonstrated excellent results from their workshops.

Alex Beardsley, of director of ABL Business Ltd, said, “We are excited to be involved in a project like this, which helps other small-to-medium sized businesses to achieve their own goals and aspirations.”