Lottie Shaw brand selected for campaign

Charlotte Shaw
Charlotte Shaw

An Elland bakery is to star in a new national business campaign.

Thomas’s Bakery - home to the Lottie Shaw’s brand - will feature in the campaign by the Daisy Group.

The business communications provider selected four clients to feature on its website alongside The Resource Centre which offers support to small to medium sized businesses.

The bakery is managed by husband and wife team Ian and Charlotte Shaw whose family have owned the bakery for nearly 20 years and employ 20 people.

Charlotte’s family has baked for more than a century and in 2008 Charlotte began packaging the 100 year old family recipe for independent retailers.

The Lottie Shaw’s brand is now sold online and across the country in premium independent retailers such as Fodder, Harrogate and Chatsworth Farm Shop.

The Resource Centre highlights the bakery and others which are utilising technology to grow their business.

It also offers information on business-enhancing technology and access to Daisy Group research and data.

Daisy Group marketing director Kate O’Brien said: “Small to medium sized organisation are the key to the UK’s business growth and are the ones that are helping drive the economic recovery.

“The tools they use to manage their business communications, from websites and handsets, all the way through to storing customer data, are critical.”