The Shay stadium’s new event managers and caterers are working to build up business at the council-owned ground.
A marketing campaign will soon be implemented targeting local businesses and encouraging those to take advantage of the facilities.
And, a review of prices should bring sports fans into the bars before and after matches. In March the previous operators EMC folded and The Venue stepped in at short notice to maintain continuity.
Since then the council has signed a deal with The Venue.
The company already has extensive experience as it also runs the largest function and banqueting suite in Calderdale at Bowers Mill, Barkisland, which can cater for up to 400.
Events director Adrian Moore and events manager Julia Stanger are now looking to build on the Shay’s potential.
He was pleasantly surprised at the number of local organisations using the facilities for midweek conference meetings.
“We want more local businesses using the place for meetings and conferences and will be starting a marketing campaign very shortly. There is lots of potential for growth but a lot of people don’t know how big this place is.”
Mrs Stanger said groups of between 10 and 300 can be accommodated in various rooms and the kitchen facilities are first class.
There has been criticism of high Shay prices but that could change. Mr Moore said there will be a review of prices and the buying power of the combined operations should attract fans into the bars.