The manufacturers of Riley’s toffee rolls, which were originally made in Halifax more than a century ago, are hoping to spread the word about their attempt to revive the brand.
Freya Skyes, whose great great unles founded the company on Hopwood Lane in 1907, and her husband Steve Bletsoe are manufacturing the sweet in Bridgend, Wales and currently supply more than 200 shops in the UK and Ireland.
But Freya says the company now needs new investment in order to looking to expand their business and are aiming to invest £25,000 in buying a toffee boiler, two chocolate enrobers, a toffee table and a hard boiled sweet making machine.
To raise the cash, they have decided to start a Crowdfunding campaign on the international website Kickstarter.com, where the public donate money to a project but the pledges are only received if the target amount is raised.
Freya, originally from Ripponden, said: “After a succession of buy outs the brand ended up in the hands of Kraft Plc.
“However I have the original handwritten copy of the recipe and was able to challenge Kraft for the intellectual property rights and won.
“We are trying to bring the brand back to the popularity it once enjoyed and have some big names who love the toffee we make and are followed by Barack Obama and Stephen Fry on Twitter.
“But we need to raise some capital to invest in some heavy duty machinery.
“We looked at traditional routes for funding but our bank turned us down despite us being a growing business operating in profit.”
To back the Ella Riley Crowdfunding project go to www.kickstarter.com and search for Ella Riley’s.