Campaign ends but Pride in Elland just keeps growing

Halifax Courier team at Elland Market for the Pride in Elland campaign.'From the left, reporter Toby Higgins with reader Mick Khella, and promotions team Karen Rice, Louise Evans and Sheena Abel.
Halifax Courier team at Elland Market for the Pride in Elland campaign.'From the left, reporter Toby Higgins with reader Mick Khella, and promotions team Karen Rice, Louise Evans and Sheena Abel.

Today marks the end of the Courier’s eight week Pride in Elland campaign.

During the last two months we’ve looked at the key points raised by those who live, work, and go to school in the market town. We’ve looked at the Victorian swimming pool, which is in desperate need of support to keep it open, and a host of small businesses in the town centre which are trying to kick start the local economy.

One firm doing that is ReactivGroup, sponsors of the Courier’s campaign, which has pledged to bring hundreds of jobs to the town.

Schools in the town, particularly Brooksbank, where students have taken part in our series of interviews, have been featured and we’ve pictured every pupil from an Elland school each week, as well as a weekly business profile.

We’ve looked at a haunted pub, a champion vegetable grower, an award winning micro-brewery, as well as the work of the Elland District Partnership and the always impressive Elland Silver Band.

There’s also been the popular look back at Elland in bygone times with our nostalgia writer David Hanson.

We began the campaign by speaking to Joe Braithwaite, chairman of the Elland district partnership, and known by so many as Mr Elland.

Now, with the campaign at an end, Joe said that the future looked bright for Elland. “I think the stories in the Courier have been excellent and have given the town quite a boost. It’s very pleasing to see, especially for the town’s businesses and schools and I think the interviews at Brooksbank have all been very well received.

“As for the future of Elland, I think we’re making steps,” he said. “The industrial estate was sold recently so hopefully some of that money will be invested back in the town and the businesses that are moving into Elland will hopefully move things forward, and then there is the new housing down in the Dewsbury Road area.

“We just need a little bit of improvement in the infrastucture and some signs from the motorway saying Elland is here,” he said.

The Elland Christmas Market, organised by the Elland District Partnership and the Elland Traders, takes place on December 8 in the precinct. Southgate will be closed from around 2pm, with school children attending at 3pm to sing carols around the tree.

There will be ten stalls at the market, which will include the draw for the loyalty card scheme at around 6pm, and town crier Les Cutts is expected to be there too.

“Everyone has worked very hard to make the Christmas Market happen and I hope the weather stays nice on the night,” Joe said.