The first Totally Locally Shop is now up and running at Dean Clough, Halifax, giving local food producers a centre stage to sell their products.
A cafe and convenience store has opened at F Mill and marks a new venture in the Totally Locally concept founded in Halifax in 2009.
The campaign to encourage every adult in Calderdale to divert £5 weekly from online and supermarket spending into local shops to boost the district’s economy was widely applauded and replicated elsewhere.
Totally Locally founder Chris Sands, of Triangle, said there was widespread support from communities to buy locally.
“People want to support local suppliers but find it hard to do so,” he said.
“We have brought everything into one place and open 7 am to 9 pm.”
The shop is run as a co-operative and staffed by full and part-time workers.
It carries produce from nearly 40 suppliers and that figure is set to grow.
Mr Sands said the Totally Locally model is quite radical in that it will be also promoting other shops selling local produce.
Dianne Gill, of Ivy House Cheese, Southowram, is pleased to be part of the new venture.
“I fully support the Totally Locally banner,” she said.
“This shop will get out products known in the local area and when you are a small producer that is what you want.
“We only make a small amount of cheese and logistically we can’t be transporting it to York or wherever so to have an outlet like this is super.”
Jeremy Hall, chairman and managing director at Dean Clough, welcomed Totally Locally as an exciting development.
“It’s a fantastic addition to the site and brings a whole new dimension,” he said.
“Hopefully, it will contribute to the positive experience of Dean Clough.”
The Totally Locally enterprise team have since 2009 been actively encouraging other towns to support local businesses and are hopeful Totally Locally Shops will become a feature in many more towns.