Derren Brown, the butcher and the so-called lucky dog con trick

Derren Brown in Todmorden where he filmed The Secret of Luck about Centre Vale Park's "lucky" dog statue. He has now admitted planting the rumours about its "powers" to see the effects on residents' fortunes.
Derren Brown in Todmorden where he filmed The Secret of Luck about Centre Vale Park's "lucky" dog statue. He has now admitted planting the rumours about its "powers" to see the effects on residents' fortunes.
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ALL will be revealed about Todmorden’s “lucky” dog as the final instalment of Derren Brown’s The Experiments series hits TV screens tonight.

The illusionist has confessed to planting the rumour about the Centre Vale Park statue’s supposed powers to see the effect on residents’ fortunes.

He admitted it at the luck test he filmed in the town in September - but swore those in the know to secrecy.

In a sneak preview for The Secret of Luck, which airs on Channel 4 at 9pm, Derren asks: “Why do some people lead lucky lives and others experience constant misfortune? What is this mysterious force and can it be harnessed?

“Well the subject of tonight’s investigation is not an individual but an entire town - an experiment that will end with one resident putting their life savings on the roll of a dice.”

That resident was butcher Wayne Stansfield, 45, who was elated to win £5,000 when he was picked from the audience at Todmorden Town Hall.

The “lucky” dog first found fame when a camera crew came to town in August.

They pretended to be making a new TV show about luck presented by Dawn Porter, claiming to have heard rumours that a family once won the lottery after touching it. In fact, Dawn was a ‘secret agent’ sent by Derren to plant the rumour.

Nevertheless, residents who took part in film shoot soon began to come forward with tales of how their fortunes had turned around since touching the statue.

Among them was Jack’s House landlady Sue Landale, who thought she had had a stroke of luck when Jason Manford put on a free gig at her pub – but producers yesterday confirmed the comedian was in on the trick all along.

Sue said she thought the hoax was hilarious. She will show the episode at her pub tonight.

“It is a really good mickey-take on a grand scale and I can’t wait to see it,” she said.

“It’s just my sense of humour and it just shows how easy it is for things to get around in a small town.”

Derren told the Courier in September he was making the show to test his theory that people who consider themselves lucky seize more opportunties and create good fortune for themselves.

In tonight’s episode he says: “There was no sense at the start of how it would finish: the subject was an entire community, and the mission of the film changed as we documented the story of the lucky dog.

“I once had a downtrodden lady ask me after a show if I could make her lucky. It made me sad: I hope this film provides an answer for her.”