Frogtrade’s giant leap into Malaysia

Gareth Davies at Frog Trade, Dean Clough.
Gareth Davies at Frog Trade, Dean Clough.

A BOOMING Halifax firm has taken giant strides into international markets after winning a huge contract with the Malaysian Ministry of Education.

Frogtrade Ltd, of Dean Clough, has built a business supplying its education technology which will now be installed into the country’s 10,000 state schools.

The company is actively seeking dozens of staff locally and has formed FrogAsia in a joint venture with YTL Group of Malaysia to deliver the project.

Frogtrade has more than 600 UK customers and deals with a handful of schools in several countries.

But, the Malaysian deal is a huge step forward and managing director Gareth Davies said it could lead to more international contracts.

He said the learning platform the company provides allows teachers to use latest technology such as video and interactive quizzes which can also be used in youngsters’ own homes which helps with parental involvement in their learning.

What sets Frogtrade apart from its competitors is that its technology - which is more sophisticated and expensive - can be used as “building blocks” and helps schools be creative in several areas which makes it cost-effective.

Mr Davies said examples include one school saving £80,000 on supply teachers, another £10,000 on paper and administration costs and one school got its exclusion figure down to zero with the help of Frogtrade technology.

Money is being invested in the Halifax operation as a result of the deal and Mr Davies said 30 developers were being sought along with additional support staff and management positions.

It will serve six million users in Malaysia from the YTL Communications’ data centre in Kuala Lumpur.

It gives all schools access to the same high quality resources and content and supports collaboration between high and low performing schools with best teaching methods and resources.

“We have won this opportunity because of the success we have created in the UK, both for ourselves and the schools we work with,” said Mr Davies.

“We are delighted to be expanding abroad with an opportunity on this scale.

“The next few years will be extremely exciting for Frog and our customers.”

The business started in 1999 and currently employs 75 people and has received a host of accolades. Last year it was named the fastest growing small business in Yorkshire and was a finalist in the “use of educational technology” at the 2011 Education Investor Awards.