Food wholesaler Suma Wholefoods is gearing up for a fact-finding mission organised by the Government’s exporting arm UK Trade and Investment.
The Halifax firm, the UK’s largest wholefood wholesaler and distributor, is participating in an eight-day visit from 14 to 23 October that could pave the way for major contracts in the burgeoning Australasia region.
The company will have opportunity to attend face-to-face meetings with potential buyers, agents and prospective business partners; and benefit from direct access to vital insight and market research.
UKTI International Trade Adviser Andrew Fraser, who is leading the trip, explained: “The export potential for UK businesses in Australasia is huge. As the 14th largest economy in the world, Australia has had 22 years of uninterrupted economic growth.
“New Zealand, meanwhile, has an educated and sophisticated consumer base, which makes it an ideal test market for niche and high value products and services. This visit will enable companies to meet buyers and secure trading partners for years to come.”
Hilary Moffatt, from Suma’s export team, explained: “Before working at Suma I lived in Australia for many years, so I understand the potential it offers. We have been exporting to Australia for a year now, and this trip will allow us to meet up with our existing customers as well as develop new partnerships. New Zealand, meanwhile, is a new market for us, so we are looking forward to meeting buyers and furthering our understanding of this market.”