HE’S the former branch worker who was catapulted to fame as the all-singing, all-dancing star of the Halifax’s cult TV adverts.
But now Howard Brown has quit the bank altogether after he was told to go back to his day job when the campaign was axed.
The bespectacled 45-year-old first hit the small screen in 2000 singing “extra, extra” to the tune of Sex Bomb, by Tom Jones.
Howard, who used to work at branch near Birmingham, shot to fame and appeared in seven more adverts for the bank.
He once appeared in a Christmas special of BBC comedy The Office and had his own waxwork in Madame Tussauds.
As an ambassador, he visited the bank’s headquarters in Halifax a number of times on promotional tours and officially opened the Commercial Street branch in 2003.
But he faded back into obscurity after bosses dropped the “staff as stars” campaign in 2007 – reportedly because it was too cheery for the recession.
The bank confirmed he has now left to pursue other media opportunities.
Steve Griffiths, brand director of Halifax, which is now part of Lloyds Banking Group, said: “Howard has played a star role in some of our most memorable adverts over the last 10 years, and has certainly become the most famous of our colleagues.
“He has been a fantastic ambassador. We wish him all the very best in his future media career.”