NESTLE is the first UK confectioner to announce the removal of artificial colours, flavours and perservatives from its entire range.
The project took seven years to complete and resulted in 80 ingredients being replaced with alternatives after extensive research and product development.
Concentrates of fruit, vegetables and edible plants such as carrot, hibiscus, radish safflower and lemon are examples of ingredients used.
The Halifax factory is currently busy producing around 20 million Easter eggs which include Kit Kat, Rolo, Smarties and Yorkie. and it has been producing Quality Street for the last 75 years.
Two new products were introduced to Halifax last year - the Aero and Rolo biscuits - and from the start they were free of artificial ingredients.
Nestle managing director David Rennie said: “Nestlé is proud to be the only major confectionery company in the UK to announce it is 100 per cent free of artificial preservatives, flavours or colours across the entire portfolio.
“To achieve this, Nestlé Confectionery and our suppliers have worked very hard ensuring we don’t compromise and we maintain the same quality and taste of all our brands.”
Nestle took action in response to customers demanding fewer artificial ingredients in their foods.
Research shows that 74 per cent of shoppers now look for natural products which includes the need to be free from artificial colours, flavours and preservatives when buying confectionery.