Halifax nightspot Liquid and Maine Street has unveiled a festive campaign to “Give A Kid A Quid” this Christmas.
The club at Ward’s End is one of 55 venues operated by The Luminar Group across the country asking customers to donate a pound to The Echo Trust, a charity originally established by Luminar in 2002 to grant awards to local children’s charities.
Over the past 11 years, the Echo Trust has raised more than £2.5 million and supported a huge range of causes ranging from children’s hospitals to charity groups.
Commenting on the initiative, Liquid and Maine Street’s general manager Adrian Broadhead said: “We’re really passionate about the Echo Trust as it’s a cause that our customers really get behind.
“Christmas is a time for giving and what better way than to ask all of our customers to donate £1 to the Echo Trust. It’s a simple way to raise a lot of money that will transform the lives of local young people in our community.”
The Christmas collection will run from Sunday 15 December to Saturday 4 January 2014.