Heartbeat of Sport single hits the charts

Reactiv launch charity Heartbeat of Sport at The Venue, Barkisland.'Fax players Tony Tonks (left) and Adam Robinson (right) with Reactiv managing director Tony Abbott (centre).
Reactiv launch charity Heartbeat of Sport at The Venue, Barkisland.'Fax players Tony Tonks (left) and Adam Robinson (right) with Reactiv managing director Tony Abbott (centre).
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A new charity released their first music single into the charts today in a bid to raise awareness of sudden cardiac arrest in sport.

Heartbeat for Sport was set up by Elland entrepreneur Tony Abbott, managing director of ReactivGroup after seeing first hand the frightening reality of cardiac arrest.

Tony was among the 40,000 people at Tottenham Hotspur’s White Hart Lane ground when Bolton midfielder Fabrice Muamba collapsed on the pitch.

Doctors later revealed Muamba needed 15 defibrillator shocks and was “effectively dead for 78 minutes.”

The midfielder has since retired from football and is making a recovery, but on his drive home from the game that night Tony decided he wanted to do something to improve the medical facilities at sports venues locally and nationally, as well as educate people on the condition, to prevent similar incidents in the future.

“Fabrice’s cardiac arrest had a massive impact on me and it fired me up to do something to help stop this happening to others,” said Tony, 41.

Heartbeat for Sport have teamed up with local band the French 75s to release a song, ‘Believe’.

The track was released today and is available to download from iTunes for 79p, with all money raised going to the charity.