BEAUTIFUL scenery and community spirit mean that people living in Yorkshire are the happiest in the UK, according to a poll.
Almost six in ten people in Yorkshire said that they were satisfied with their lives compared to a national average of 50 per cent.
Londoners are the last content with fewer than half saying they were happy.
The research was carried out by Mintel as part of its annual British Lifestyles survey.
Gary Verity, Chief Executive of tourism board Welcome to Yorkshire, said: “We are not at all surprised given that Yorkshire is not only blessed with some of the most breathtaking natural scenery in the world, but also some of the friendliest people on the planet.
“Who wouldn’t be happy living in ‘God’s Own County’? Rolling countryside and major cities offer something for everyone.”
Alexandra Richmond, Mintel’s Senior Consumer and Lifestyles Analyst, said: “There will be many reasons for their contentment with life although a good community spirit and beautiful scenery will no doubt help with the sunnier outlook of Yorkshire people.”
The sunny disposition of Yorkshire’s residents may have helped with the increase in tourism in the area.
Tourism spending in the county has doubled in the past two years, according to the International Passenger Survey.
Yorkshire has seen a 25 per cent growth in spending by visitors compared to five per cent for the whole of the UK.
l What makes you happy about Yorkshire? Do you think local folk have a sunny outlook on life? Email: yoursay@halifax courier.co.uk