A group of Halifax colleagues took a soaking in the latest online craze dominating newsfeeds around the globe.
Videos of celebrities and people taking part in the #ALSicebucketchallenge - where iced water is thrown on the participant - are going viral on social media and has raised more than £45m in less than a month for Amyotrohpic Lateral Sclerosis charity.in the US and over £2m in the UK for Motor Neurone Disease (MND) Association charity.
MND is a progressive disease which attacks motor neurones in the brain and spinal cord.
Sunmaster Holidays, Dean Clough, employee Jason Clarke challenged his colleagues to take part in the challenge and on Tuesday a group of a dozen colleagues had buckets of iced-water thrown over them by fellow staff.
Organiser and employee Rosie Charles said: “We wanted to get involved in fundraising for a charity close to our hearts.”
The group challenged TV personality Karl Pilkington and comedian Jason Manford to take the challenge - see the video on the Courier website.
Sally Light, chief executive of MND Association said: “The Ice Bucket Challenge is an amazing and unprecedented opportunity to raise awareness of what is a devastating terminal disease.
“The ice bucket challenge has been taken up by people living with MND and their families too. I have been blown away by the who’s who of superstars supporting such a worthy cause.”
Participating celebrities include Britney Spears and David and Victoria Beckham.
To donate to the MND Association text ICED55, the amount, to 70070.