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Don't keep your apples in the fruit bowl - or tomatoes in the fridge
A survey reveals that by keeping apples in the fruit bowl and tomatoes in the fridge, 90% of Britons are storing fresh food in the wrong place.
Yorkshire supermarket chain Morrisons today began a campaign to help customers reduce food waste - the average UK family unnecessarily throws out approximately 600 worth waste each year simply because it's kept incorrectly or for too long to be eaten, they say.
A survey conducted by the supermarket shows that two thirds of UK households are letting fruit go to waste, simply by keeping it in the most obvious place – the fruit bowl whereas apples actually last up to 14 days longer if kept in the fridge - and that's not all: nine out of ten people are unaware tomatoes last longer - and also taste better - if kept on the kitchen counter rather than in the fridge.
Morrisons found that customers want more help when it comes to reducing food waste, with 67% believing that supermarkets have a duty to ensure the right packaging so that food stays fresh, but only 12% thinking supermarkets "get packaging right."
The findings have inspired Morrisons to launch, "Great Taste, Less Waste," a campaign to help consumers reduce food waste.
Marc Bolland Chief Executive of Morrisons said: "The best thing that customers can do is to eat the food they buy – it's good for their wallet and good for the environment."
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Saturday 11 February 2012
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