Calderdale now has its own business connector to bring companies and communities together.
Lloyds Banking Group has seconded Gareth Ewing to the role which is run by Business in the Community.
Nationally, the bank is placing 20 senior employees into the scheme for 12 months for the next three years.
Mr Ewing, of Greetland, has worked with the Halifax arm of the business for 25 years and in more recent years has been supporting branches deliver services to customers.
He is active in the community coaching Greetland Goldstars U-7 football team and said he had a passion for making a difference where he could.
“This is a superb opportunity for me to utilise my knowledge and experience to the benefit of the Calderdale community,” he said.
“I am passionate about making a difference in Calderdale and am looking forward to meeting with local communities, charities and businesses and start ‘connecting’.”
The Business Connectors scheme offers support and direction to sustain community groups and it is hoped around 670 connectors could be supported in over 200 areas over five years.
David Nicholson, managing director for Halifax Bank said: “Lloyds Banking Group is in a powerful position to help local communities across the UK tackle the issues they are facing.
“Our employees are a huge untapped resource and their business expertise, deep local knowledge and professional connections can be put to use to improve lives.”
Lloyds Banking Group spends around £85 million annually on community groups .
Business in the Community has a growing membership of over 850 and an employee reach of 16.8 million. It is one of the largest and influential leadership networks focused on driving responsible business practice and its president is the Prince of Wales.
Business Connectors developed from the concept of the “Big Society” and Prince Charles’s call for businesses to step up and increase activity in areas of social need. Prime Minister David Cameron then called on BITC to expand the programme.