Nudging diners to a healthier choice

Healthy good: launch of the campaign Nudge Nudge at Brasserie at the Bull, to encourage people to eat and drink healthier in pubs and restaurants. From left, owner Phil Hopkins, customer Tina Wood and public health manager Gaynor Scholefield
Healthy good: launch of the campaign Nudge Nudge at Brasserie at the Bull, to encourage people to eat and drink healthier in pubs and restaurants. From left, owner Phil Hopkins, customer Tina Wood and public health manager Gaynor Scholefield
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ADULTS visiting pubs and restaurants in Calderdale are being nudged into healthier meal choices through a nationally-funded campaign.

NHS Calderdale and the Department of Health’s Change4Life scheme has launched a Nudge Nudge campaign with bars and restaurants in Calderdale – including Brasserie at the Bull in Halifax.

The three-month project targets 45-65 year olds, pointing them in a healthier direction with meals and drinks – with participating licensed premises using stickers on the menu for the healthier meals, a healthy specials board and staff training at Dean Clough Cookery School.

Gaynor Scholefield, public health manager at NHS Calderdale, said: “The campaign highlights the calorific values of food and drink people consume while out.

“Even the smallest of changes can have a positive impact on health and wellbeing. This could be simply swapping chips for a baked potato or a gin and tonic for a gin and slimline tonic that has 64 less calories.”

Phil Hopkins, Brasserie at The Bull owner, said: “People don’t often consider the high number of calories that can be consumed in food and more surprisingly drinks. Our contribution to this campaign is therefore really important to the health and wellbeing of our local communities in Calderdale, so we are 100 per cent behind this.”

Customers can also sign up to join the Change4Life campaign and could win prizes including £100 worth of Halfords vouchers or a three-month Active Lifestyle membership to seven leisure centres in Calderdale.

Others who have signed up include Bar Place, Hare and Hounds, Stubbing Wharf and Moyles in Hebden Bridge; Hare and Hounds, Roebuck Inn and Border Rose Inn in Todmorden; Kershaw House Inn, Shears Inn, Watermill, Northbridge Leisure Centre, Ziggys, Cookies and Exley Park in Halifax; Jubilee Rooms and The Old Bridge in Sowerby Bridge and the Old Ship Inn in Brighouse.

For more information contact Aimee Haggas at NHS Calderdale on 01422 281835 or aimee.haggas@calderdale-pct.nhs.uk.