My Week in Words: Months of hard work pay off in a positive way

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  • by Kate Hardcastle

Kate’s work inspires confidence in the workplace, but bathtime and stories with her daughter are so important

It’s a hectic week again as I remind myself of my diary, whilst getting breakfast ready for my daughter, Nya and reading emails.
I prefer to go to bed without anything too big hanging over me – but with clients all over the world – as well as here in Yorkshire – I normally accumulate a variety of emails through the night.

After drop off at Pre School – I make a plan for the week – balancing my work with my company – Insight with Passion (www.insightwithpassion.co.uk) – transforming the future for our clients and a variety of community projects. This week is the very special launch of Positive Image (www.timetolookbeyondthemirror.co.uk) right here in the heart of Calderdale.


It was an extremely late night on the laptop pulling together months of work on Positive Image – support from celebrities and amazing people coming in. So after a caffeine fix, I’m out to work on a client’s strategy to help them edge towards being a market leader. I love making a difference for our customers and achieving success despite the odds.

Then over to Harrogate for a very special project with Welcome To Yorkshire. As part of our Access for All Scheme (donating 20 per cent back of all our work to the community) I am the keynote speaker for an afternoon, preparing independent businesses for the Christmas period. It’s a great success and at least 50 businesses are there to benefit.


I pull on my specially designed Wayne Hemingway T shirt with pride – I really can’t believe this day is here – the launch of Positive Image! After a very big kiss from Nya – I am smiling all the way to Calderdale College – where we welcome many special guests to mentor students and launch the campaign.

Positive Image is all about inspiring confidence, especially in young people - and I can’t believe the visible difference it is already making. I chat with Chris Jones and his team at the end of the day – before heading to Look North for an interview. I return calls as I then head to London for the continued launch. Really no time for eating or anything else – I have a celebratory drink with colleague, Ann – before falling on the bed.


Whilst hosting the London event for dignitaries, politicians, celebrities and some of the students from Calderdale College – I am balancing interviews from the press about the Positive Image campaign.

By lunch it’s been a tremendous success and I enjoy a quick lunch with colleagues swapping networking ideas, before I am off to meetings for Insight with Passion.

We work with a wide variety of businesses including many retailers and this is an extremely important time of year.
I have travelled and worked around the world – but I really limit staying away these days (who wants to be away from Halifax and especially my daughter) so I put a very important call in to home.

I then head further out to review the day’s news – and get an earlyish night falling asleep in front of the news.


The alarm rings at 4am (yep!) and I get ready for the Sky studios. A car collects me with 9 newspapers in, which I have to review on my journey. I select my stories for the day as I head in. When I arrive the lovely team have Yorkshire tea on standby for me and I meet Cambridge Jones ( a famous photographer) and fellow reviewer. It’s our role to add a variety of views on the stories of the day – appearing just after 6am. By 9 – I am already back in the heart of London.

More meetings and interviews in the centre – including preparation for two big conferences at which I am speaking alongside some impressive names including Bill Clinton and Bear Grylls. Then I head to the train as fast as the tracks can carry me. I manage to get back for the best time of day as a mum – bath and story time.


Although the high street needs a wide variety of stores to keep current, I always try to support our local independent retailers. I am a huge supporter of Hebden Bridge and talk up the town regularly. I head there for flowers, food and gifts – the weekend also allows me to spend time with family. Its great to see all the customers at the Heart Awards – Insight with Passion run these to highlight the shining examples of independent retail.There are fantastic restaurants here and we treat ourselves to dinner at Salts (Sowerby Bridge)


I sometimes remind myself why I choose to live here by taking a walk with my family – and taking in our stunning views. An extremely quick trip to the gym – it’s lunch (sadly no trimmings). It’s very hard to have a strict day off – so the day is balancing downtime with my daughter, a massive fan of Shibden Park – we head out to the swings and slides (caffeine fix en route). Sunday night’s spent trying to play catch up on email – planning for a New York project next week, delighted this week’s gone so well. Night Calderdale.




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