Halifax-based Oates Brewing have launched a yellow beer in aid of the Yorkshire Air Ambulance to tie in with the Tour de France.
The Penny Farthing beer will be on sale in pubs and clubs in Calderdale along the route of the Grand Depart, with 15p from every sale going to the air ambulance service.
Oates Brewing, based on Mill Lane in Boothtown, launched two years ago and produce a range of four beers and two speciality beers a month.
Managing director of Oates Brewing, Mark Oates, said: “When we heard that Yorkshire Air Ambulance needed to lease in a third helicopter during the Tour we decided to help raise funds towards its cost.
“Doffing a cap to all the crew of the ambulance service and all the hard work that they do, we hope that the real ale fans in our area will take to the beer and get behind the fundraising effort over the next three months.”
Head brewer Anthony Barrett said: “It’s a very light, easy-drinking summer beer with a bright yellow label raising funds for bright yellow helicopters while celebrating cyclists with the bright yellow jerseys as they peddle through our region, What could be a better combination?
“The business has been going very well and we’re getting busier.
“We thought it would be good to support them in this way and we’re hoping this will help boost our profile as well as raise a lot of money for a very worthy cause.”