The amazing power of partnerships

Using Social Media for your business can be a hard, thankless task. Too much to do and not enough time to do everything.

Assuming you have a good product, service or store then Social media can be an amazing place to find partners to help you promote your business.

Lee Kenny from Snowflake Media, (left)

Lee Kenny from Snowflake Media, (left)

Which partner to choose

Relevance is key here. There has to be a natural link between the company who is recommending you that their followers, fans and customers will instantly understand.

Three areas of relevance could be:

l You are both located in the same town

l Complementary Services. For example a mortgage advisor, could feasibly recommend relevant insurance professionals. A marketing company could recommend a designer for example.

l A personal connection. Probably the strongest link, a personal recommendation

Snowflake Media’s philosophy has always been to build relationships first, then if something can be done later, brilliant. If not, you just built a stronger network for the future and have a few more friends.

To pay or not to pay?

There are 2 types of partnership:

l One Way: They are just happy to recommend your business or page to their audience.

This can be free or sometimes larger companies may ask you to pay for the endorsement. The free is usually a stronger bond, but if you are in a hurry, sometimes you need to pay

l Reciprocal: You both agree to promote the others business. As long as you have similar audience sizes this can be a good fit. Just remember though that if you do this every day of the week, the impact is severely lessened. Anyone can add likes or followers, it’s getting relevant people who have an affinity for your business that will have a positive impact.

Just start

We aren’t talking “Wham, Bam, Thank You M’aam” but find some companies, get to know them and if the time is right. See if there is something you can work together on.

Visit the Courier website exclusive video “five quick tips on finding and implementing partnerships for your business in social media”.

Lee Kenny is managing director at Halifax-based Snowflake Media

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