Dozens of business owners attended a Calderdale tourism conference where Welcome to Yorkshire chief executive Gary Verity explained the potential benefits of next year’s Tour de France.
The event at Hebden Bridge Town Hall linked to the Welcome to Yorkshire Information road show and concentrated on developing Calderdale as a cycling destination.
Mr Verity said: “We wanted to explode some of the myths about the Tour de France, such as it will all be over in 30 seconds.
“We also want to tell businesses how they can make the most of the event for themselves, their communities and their families.”
Pam Warhurst, chair of the Calderdale Tourism Board, said: “It’s a fantastic opportunity to talk about what is probably the biggest tourism event that will happen in 2014.
“There will be 22 miles of Calderdale which will be featured all over the world.
“We had owners of bed and breakfasts and cafes, other business proprietors and cycling enthusiasts and we wanted to inform them what the Tour de France is about and how they can benefit from it.”
An extra 160,000 visitors are expected to come to Calderdale when the race cycles through the region next year.
Calderdale will stage part of the event on Sunday, July 6, and could receive a £3 million boost to its economy.