Pixie Lott: Buy a Halloween pack and help us treat cardiac risk in the young

Pixie Lott. Photo: Yui Mok/PA Wire
Pixie Lott. Photo: Yui Mok/PA Wire

Every week in the UK, 12 young people (aged 14-35) die suddenly from undiagnosed heart conditions.

Cardiac Risk in the Young (CRY) is a charity dedicated to helping reduce this shocking number of deaths through greater awareness, research and its pioneering screening programme.

Since becoming a CRY Patron I have found the stories of these tragedies absolutely heartbreaking, and still find it crazy that a seemingly fit and healthy young person can just drop down dead.

I really want to help spread the word, especially among young people and this year marks an important milestone as it celebrates CRY’s 18th Anniversary.

This month CRY is also teaming up with a UK-wide business to help raise funds and awareness to support the charity’s ongoing work. The partnership with the independent, neighbourhood retailer, McColl’s has a special and poignant significance as Robert, son of McColls’s Chairman and CEO James Lancaster, died suddenly from an undiagnosed heart condition in 2007. He was 21.

Since Robert’s death, the Lancaster family has worked tirelessly to support CRY, and James is now a Trustee of the charity.

So, if you could consider helping CRY this Halloween, please pop down to your local store and pick up a special fundraising pack – more details are at www.treatcry.org

Thank you for your support!

Pixie Lott

Singer, songwriter and CRY Patron