The Halifax League is raising a glass to its centenary season in 2013 with the backing of Foster’s lager.
The league announced a two-year deal, worth £10,000, with the brand owned by Heineken in the UK.
Foster’s takes over from Towergate Insurance, who supported the league for seven years.
Heineken is the existing sponsor of the Halifax League’s Twenty/20 competition and the parties have an option to extend the new deal for a third year.
Halifax League chairman Anthony Briggs revealed that Foster’s had been one of four potential backers.
“It shows the quality of the league that we are able to attract a blue chip company,” he said. “It means that we can continue to invest in junior cricket and keep down the fees that clubs have to pay.”
League president David Normanton said that after the financial hardship caused to clubs by last season’s “unprecedented” rainfall, the deal was a tremendous boost. He also thanked Towergate.
Daniel Wood, the local area manager for Heineken UK, said the company was delighted to be supporting grass roots cricket.