FC Halifax Town have agreed a new ‘significant’ sponsorship deal for their away shirts with Halifax-based MBI Consulting.
The Sowerby Bridge firm will also have their company name on the back of the Town home shirt.
The club have also launched a weekly lottery draw - Calderdale Netbuster Lotto - which will have a jackpot prize of £1,000.
Debbie Charlton, FC Halifax Town’s director of business development, said: “I’m excited about the new partnership and is looking forward to working with MBI Consulting to ensure they get the maximum out of their association with the club.
“The lottery is being launched to support youth development in the Calderdale area, it is initially in place to support youth development at FC Halifax Town but in the future, we can support other areas too but that will obviously come with time.
“I think this club has needed a lottery for a long, long time and I hope that moving forward we can get an eye on the target for the future.”
BMI Consulting’s Gavin Woodhouse said: “The people of Halifax and surrounding areas have such a strong bond with the Shay and the club.
“MBI operate locally and want to be able to support the local community and sport by its affiliation with the club.”
The first of the £2 weekly lottery draws will be on January 18 at the home game against Cambridge United.
Three numbers will pay out £25 but if there is no winner, the jackpot rolls over to the next week adding £100 per week until it gets capped at £5000, when there will be a winner.