Abbott’s Reactiv continue as Fax’s main backer

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Reactiv Media, the company owned by Halifax’s majority shareholder Tony Abbott, will be the club’s main sponsor in 2015 after extending their current agreement by a further 12 months.

The deal will see the Elland-based business, which specialises in data and direct marketing, appear on both the home and away shirts.

Abbott said: “I am delighted to be principal sponsor for the third year running and it shows that Reactiv are as keen as ever to support the local clubs.

“With the new era we are about to enter we wanted to continue with the support we have shown and give the club some stability through this time.

“We all like to be winners and Reactiv want to be a part of this with Halifax and I really want to see if we can all achieve our goals”

Fax’s commercial director Craig Poskitt added: “We would like to thank Tony for his continued support for next season, without doubt the 2015 season is the most important and exciting time in the clubs recent history, with the opportunity of promotion to Super League our partnership with Reactiv Media is vital to our success.

“This season we will be working with Tony and his team to offer our fan base and corporate partners the opportunity to take up Reactiv’ s ever growing portfolio of products, whether this be saving money on your day to day utility bills or even planning your funeral plan I am sure Reactiv will be able to help”