Rugby league fans have the chance to win a trip to New York during a family day out at the Shay next month.
Halifax RLFC play their next home league game against Whitehaven on July 7 following work on the Shay pitch.
And, the club want it to be a bumper occasion with a crowd targeted in excess of 3,000 and promise plenty of razzmatazz.
This week the club announced a unique initiative which will see it put £5 from every adult admission into a prize draw for a weekend break for two to New York.
And match day has been dubbed “Big Apple Day” which is a link to the league’s sponsors Kingstone Press Cider.
Fans met with directors at the Shay this week and director Tony Abbott said: “We are trying to think up ideas to get fans new and old to come to the club and support us. It will be a fun day that all of the family can enjoy.”
Ian Croad added: “Hopefully they will come down to the Shay to watch some good rugby, enjoy the atmosphere that we are trying to produce and seize the chance to win a trip of a lifetime.”
Player and business development manager Luke Ambler talked about work done with local schools and the club’s ambition.
“I came to this club to play Super League rugby for Halifax,” he said.
“I see this as a progression, we’re going to go in and try and match the likes of Wakefield, Castleford and Hull KR.
“When we match them, then we can then start looking at placing the foundations to move onto the next level of achievement and start looking at ways to compete with the top eight sides.”
Head coach Karl Harrison also announced that club captain Scott Murrell had signed a contract extension with the club until 2016 and out of the grasp of Super League clubs.