Reactiv renew with Northern Rail Cup winners

Tony Abbott
Tony Abbott

Elland-based Reactiv Group have re-signed as Halifax’s main sponsor for 2013.

Reactiv, a direct marketing company owned by Fax director Tony Abbott, put pen to paper last night in the wake of the club’s Northern Rail Cup triumph.

Courier Sport understands that Abbott, a Londoner, currently pumps a significant five-figure sum into the Shay coffers each year.

“It’s fantastic news for the club,” said Fax director Ian Croad.

“It’s a massive boost for us all because it is already probably the biggest sponsorship deal in the Co-operative Championship.

“Tony and Reactiv have tremendous enthusiasm for the club and this is another tremendous vote of confidence in our long term potential, on and off the field.

“It certainly gives us a very solid foundation on which to build the business over the next 18 months.”