Using a data resource of more than eight million people across the UK, thecomparisons.com has produced a definitive chart of the fake names Brits use when filling in online forms – such as car insurance quotes or mailing list applications – to help it better understand customer behaviour.

Topping the list was the pseudonym 'Joe Bloggs', which accounted for 48 per cent of identifiable fake entries monitored by thecomparisons.com during a one month period. Coming second was 'James Bond' with 11 per cent of entries and in third place came 'Fred Bloggs' with 10 per cent. In joint fourth place came 'Bob Marley' and 'Ben Dover' with 7 per cent each.

The most popular fake female name emerged as 'Marilyn Monroe', accounting for 1 per cent of all fake names entered during the month.

Just outside of the top ten were the suspect-sounding 'Al Coholic', 'Jock Strap', various members of the Simpsons family and several Star Wars characters including 'Darth Vader' and 'Jabba the Hut'.

The top ten fake names
1) Joe Bloggs – 48 per cent
2) James Bond – 11 per cent
3) Fred Bloggs – 10 per cent
4) Bob Marley – 7 per cent
5) Ben Dover – 7 per cent
6) Jo Bloggs – 6 per cent
7) Bob Builder – 4 per cent
8) Fred Flintstone – 3 per cent
9) David Beckham – 2 per cent
10) Marylyn Monroe – 1 per cent

The findings are based on data provided by thecomparisons.com, monitored during November 2007, where the suspected fake names were automatically filtered out of more than 700,000 entries.

Chris McDonald, director of thecomparisons.com, said: "It's fascinating to see the false names people use online, and it's something a few of us have been guilty of at some stage. However, it's worth remembering, price comparison websites are all about giving the customer added value and saving them huge amounts of time, and using false names will only make this process take longer than it needs to."

thecomparisons.com is a new price comparison website which launched in December 2007. It initially plays to consumer demand and focuses on a series of insurance based products, while the brand will quickly broaden its offering to other areas, such as money, utilities, e-retail, travel and supermarket shopping.

Many of the UK's leading insurers are already signed up, including KwikFit, Lancaster, Swiftcover, More Than and Endsleigh. Customers will not only receive breadth of choice, but will receive fantastic value for money.