The Halifax singers with the X Factor: Bank’s choir goes on prime-time TV

Singing the praises: the full choir, left, fans out into an X shape. Below, its Halifax members ' Emma Padwick, Mark Simcox, Brendan Myers, Lesley Halpin, Danielle Fenton. Front, Ann-Marie Hartill and Sally Moore
Singing the praises: the full choir, left, fans out into an X shape. Below, its Halifax members ' Emma Padwick, Mark Simcox, Brendan Myers, Lesley Halpin, Danielle Fenton. Front, Ann-Marie Hartill and Sally Moore
1
Have your say

X FACTOR viewers will on Sunday night see Halifax bank workers singing the praises of the business.

The Halifax Community Choir is launching a multi-million pound advertising campaign to revitalise the bank’s image.

Halifax staff in their new ad campaign. Emma Padwick, Mark Simcox, Brendan Myers, Lesley Halpin, Danielle Fenton.'Front: Ann-Marie Hartill and Sally Moore

Halifax staff in their new ad campaign. Emma Padwick, Mark Simcox, Brendan Myers, Lesley Halpin, Danielle Fenton.'Front: Ann-Marie Hartill and Sally Moore

The 100-plus choir will become a regular feature on TV over the coming weeks.

Several Halifax-based workers feature in the adverts with the message: “The people who give you extra.”

World Cup

The choir sing new arrangements of A Hard Day’s Night and I’ll Be There which champion Halifax products and services.

THIS IMAGE IS STRICTLY EMBARGOED 00.01 TUESDAY 16TH AUGUST 2011. ''X FACTOR coming soon to ITV1''Pictures Shows: LOGO''Picture Caption: The multi BAFTA-award winning entertainment show returns to our screens for an explosive eighth series. ''This year's exciting new judging panel will hit the road and travel the length and breadth of Britain for live auditions with potential singers.''And, for the first time in the show's history, there will be new opportunities for contestants to enter via Youtube and Facebook (do we want this in?!) as the search for the next singing superstar reaches new levels.''Dermot O'Leary returns to host the proceedings on ITV1 and will be on hand to celebrate with the successful acts and mop up the tears of those who aren't. And ITV2's Xtra Factor will be bringing viewers all the behind the scenes gossip, exclusive interviews with the judges and unforgettable auditions that will make you cry with laughter and cheer on the stars of tomorrow.''Photographer: Nicky Johnston''Copyright: I

THIS IMAGE IS STRICTLY EMBARGOED 00.01 TUESDAY 16TH AUGUST 2011. ''X FACTOR coming soon to ITV1''Pictures Shows: LOGO''Picture Caption: The multi BAFTA-award winning entertainment show returns to our screens for an explosive eighth series. ''This year's exciting new judging panel will hit the road and travel the length and breadth of Britain for live auditions with potential singers.''And, for the first time in the show's history, there will be new opportunities for contestants to enter via Youtube and Facebook (do we want this in?!) as the search for the next singing superstar reaches new levels.''Dermot O'Leary returns to host the proceedings on ITV1 and will be on hand to celebrate with the successful acts and mop up the tears of those who aren't. And ITV2's Xtra Factor will be bringing viewers all the behind the scenes gossip, exclusive interviews with the judges and unforgettable auditions that will make you cry with laughter and cheer on the stars of tomorrow.''Photographer: Nicky Johnston''Copyright: I

Prominent Sunday slots are before X Factor, during the England v Georgia Rugby Union World Cup and during Downton Abbey.

More than 500 staff auditioned for the choir across the UK.

Brendan Myers, 26, a banking advisor at Commercial Street, Halifax, was successful and is looking forward to spotting himself on TV.

He said: “I have always been interested in singing.

“The adverts will be serious and service based, which will do well for the brand and the reputation of Halifax.”

Halifax Community Bank Group Director David Nicholson said it was an exciting time for the business.

“We want to offer something different to the big banks and give customers great value, great products and an incentive to move to us.”

He said the community theme was important as people were at the heart of the business.

“We are revitalising the Halifax and shaking up the High Street and are committed to Halifax as a centre where we have 6,500 staff.”

Mr Nicholson said some jobs would change as the bank continued to integrate its operations.

“But we are committed to retraining people and using Halifax as a major hub.

“Times have been uncertain over the last three years but the business is on the up and that is great for Halifax.”

Mr Nicholson is hopeful the choir will perform in Halifax as it promotes the brand around the country.

And the choir will be hoping they gain the same fame as Howard Brown, the bank employee who became a household name as the face of the Halifax.

The campaign will feature new and existing offers and 1,000 workers will be nominated “Bright Sparks” in branches to develop simple initiatives to benefit customers.

The huge investment follows Lloyds Banking Group’s review in June when chief executive Antonio Horta-Osorio said he was committed to revitalising the Halifax.